Music influencers aren't telling you they get paid to promote songs

NPR · 1:23

16,100 views · 2,658 likes · Jul 21, 2026

Music influencers are getting paid to promote songs — and they're not telling you. NPR Music's Isabella Gomez Sarmiento explains how even though some influencers seem like regular people sharing their love of music, the content they're making can sometimes contain hidden advertising.

Host: Isabella Gomez Sarmiento/NPR
Producer: Alanté Serene/NPR

Read the full story at https://www.npr.org/2026/07…

Music influencers are getting paid to promote songs — and they're not telling you. NPR Music's Isabella Gomez Sarmiento explains how even though some influencers seem like regular people sharing their love of music, the content they're making can sometimes contain hidden advertising.

Host: Isabella Gomez Sarmiento/NPR
Producer: Alanté Serene/NPR

Read the full story at https://www.npr.org/2026/07…

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